With the pandemic putting a stop to almost all in-person interactions, advisors have embraced social media as a way to engage with current and prospective clients. While Facebook, Twitter, blogs and podcasts are helping build their brands, poor advice from FinTok and YouTube finfluencers, along with viral trends such as meme-stock investing, have presented challenges.
For tips on how advisors can use social media to their advantage, as well as ways these digital tools are changing the financial advising landscape, see the stories below.