The Safello Story: Smaller Crypto Exchanges Must Partner to Survive

Bitcoin

Edge, a San Diego-based startup originally found in 2013 as Airbitz, has partnered with the incumbent Israeli exchange Bits of Gold, the lightning-friendly brokerage Moonpay and several other startups. From the users’ perspective, they may not even need to create an exchange account or enter personal information for small purchases, depending on the jurisdiction. Puey is one of the rare Californian entrepreneurs who has paid his staff in bitcoin for years, now encompassing a team of 12.

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